About

This started with a word I couldn't stop using.

Askhole — someone who asks you for advice, listens carefully, thanks you sincerely, and then does exactly what they were always going to do. I'd been describing that person in three sentences for years. Once I had the word, I couldn't unsee how many of them I knew.

So I started collecting them. Words that name a specific, extremely recognisable state that somehow never got an official term. Pregret: the regret you feel in advance, while doing the thing anyway. Textrovert: enormously charming over text, silent in a room. Bedgasm: the physical event of getting into bed after a genuinely long day.

There are nine of them so far, and they're printed on tote bags because a tote bag is a thing you actually carry — which means the word goes out into the world with you, and occasionally somebody reads it and laughs, and that is the entire point.

I chose one bag and stuck with it: organic cotton twill, sturdy enough for a real grocery run. A shop with forty products and no opinion about any of them isn't a shop. This one has an opinion.

Everything is printed to order and ships from within the United States, typically arriving in 5–10 business days. If something arrives wrong, email me — it's me reading it — and I'll make it right.

Clement
Founder, Everyday Thought